Bruce Friedrich

Before taking the posts of Executive Director of The Good Food Institute (GFI) and founding partner of New Crop Capital (NCC), Bruce Friedrich worked as Director of Policy & Advocacy at Farm Sanctuary and Vice President, International Grassroots Campaigns at PETA. A member of the Animal Rights Hall of Fame, Bruce's current work with GFI and NCC focuses on replacing animal products with plant and culture-based alternatives, and he also serves on the advisory board of the Christian Vegetarian Association and is a founding member of the Society of Ethical and Religious Vegetarians. 

Henry and I visited Bruce at his home in Washington DC, where our conversation ranged from religious beliefs about animal rights to activism, the environmental and health impacts of animal agriculture, and the influence of political and corporate lobbies on the lives of animals.

The Interview