Matt Rice

As the Director of Investigations with Mercy For Animals, Matt Rice works with undercover investigators to obtain evidence of animal abuse at factory farms, hatcheries, and slaughterhouses. Matt's involvement with animal advocacy began at an early age, and his career has included working for PETA and Farm Sanctuary.

We sat down together at the MFA office in West Hollywood.

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The Interview

Becoming an Advocate

Intelligence & Intrinsic Value

Considering Animals

Environmental Impacts

Heroes

Tides of Change 

Industrial Agriculture

Institutionalized Cruelty

"Ag-Gag" Laws

Future Vision